A landing page isn’t just another page on your website—it’s your digital elevator pitch. Whether you're selling a product, capturing emails, or promoting an event, a well-built landing page can make or break your conversion rate.
If you're using Wix, good news: it's not just possible to build high-converting landing pages here—it’s fast, flexible, and surprisingly powerful when you know what to focus on. Here's how to do it right.
What Makes a Landing Page Convert?
Before we dive into Wix specifics, let’s get clear on what actually drives conversions. High-performing landing pages typically include:
✅ A clear, value-driven headline
✅ Minimal navigation (or none)
✅ One compelling call-to-action (CTA)
✅ Trust signals (like testimonials, reviews, or guarantees)
✅ Optimized design for mobile + speed
Now let’s build it on Wix.
Step 1: Choose the Right Template (or Start Blank)
Wix offers hundreds of templates, but for a landing page, less is more. Go for a single-scroll layout or search for “landing page” in the Wix template library.
🔧 Pro Tip: If you're building pages regularly, use Wix Studio or Wix Velo to create reusable custom sections and manage your content with data collections.
Step 2: Craft a Killer Headline & Subheadline
Your headline should do one thing: tell the visitor what they get and why it matters—in 8 words or less.
Bad: “Welcome to Our Website”
Better: “Double Your Leads with One Smart Page”
Best: “Get More Clients in 7 Days—Without Paid Ads”
Follow it up with a short, supportive subheadline that builds trust or intrigue.
Step 3: Use Visuals That Sell
Avoid stock-photo overload. Instead:
Use product shots, demo clips, or user photos.
Add trust badges or icons for clarity.
Consider a short intro video—especially if you’re offering a service.
💡 Example: A coaching site might feature a 30-sec intro video with the coach speaking directly to their ideal client, with a CTA to book a free call.
Step 4: One CTA, One Goal
Your landing page should have one single focus. Whether it’s:
Booking a call
Signing up for a webinar
Downloading a freebie
Keep your CTA consistent across the page.
✨ Use Wix’s built-in button settings to: Add hover effects Link to forms or lightboxes Trigger Wix Automations
Step 5: Add Social Proof & Trust Elements
People buy when they feel safe. Add:
Testimonials (with names + faces)
Client logos
Review snippets
Money-back guarantees
💬 Example Testimonial Block: “After using [Your Product], I doubled my client base in 3 months. And I didn’t even change my ad spend.”— Jenna R., Life Coach
Step 6: Optimize for Mobile
Wix makes it easy to edit mobile views separately. Be sure to:
Center your CTA
Reduce font sizes for better flow
Compress images for speed
🚀 Use the Wix Mobile Editor to preview and tweak your layout before publishing.
Step 7: A/B Test and Iterate (Optional but Powerful)
With Wix Velo or Wix Studio, you can set up duplicate pages with minor changes to headlines, buttons, or layouts—and then compare performance using Google Analytics or Wix Analytics.
📊 Even small tweaks like changing “Start Free Trial” to “Get Started Free” can improve conversions by 10–20%.
Final Thoughts: Build Smart, Not Complicated
Wix gives you the tools—what matters is how you use them. A great landing page isn’t about fancy animations or long copy. It’s about clarity, value, and a path to action.
Ready to build your high-converting Wix landing page? Want a custom review or design critique? Reach out—I’d be happy to help dial it in.